I often wonder what I eat. The last couple of years I have become more and more aware of what I put in my mouth every day. Of course I do it for that highly desired beach body (I’m still waiting) but, more importantly, I do it in the name of welfare as well; animal welfare, human rights and environmental welfare. I don’t buy bio industry meat myself anymore, but I have to say, that I don’t necessarily refuse it if I eat at someone else’s home. I try to eat as much organic as possible, but hey, I’m still a student! Today when I was in the train for my 6 am (!) commute enjoying my, or what I hope is at least fair trade, coffee I saw a little dream of mine come true! There is a new app (not so surprising in our ‘there is an app for that’ – society) that tells us how a product scores on animal welfare, human rights, environmental welfare and public health; Questionmark. I have often dreamt about this kind of app, so I could do my grocery shopping in a more transparent way. A more transparent food industry is growing but there are still a lot of issues that have to be solved. This app can be used in most (Dutch) grocery stores and even in some retail stores as well. It doesn’t work perfectly but at least it can give you some insights into how the product you’re holding is influencing the world.